Sabtu, 04 September 2010

[T532.Ebook] Ebook Free Dyslexic Advantage: Unlocking the Hidden Potential of the Dyslexic Brain, by Brock Eide

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Dyslexic Advantage: Unlocking the Hidden Potential of the Dyslexic Brain, by Brock Eide

What links Winston Churchill, Alan Sugar, Richard Branson, Jamie Oliver, David Bailey, Will Smith and countless other high achievers in a huge range of fields? In this paradigm-shifting book, neuro-learning experts Drs Brock and Fernette Eide describe an exciting new brain science that reveals that people with dyslexia have unique brain structure and organisation. While the differences are responsible for certain challenges with literacy and reading, the dyslexic brain also gives a predisposition to important skills and special talents. While dyslexics typically struggle to decode the written word, they often also excel in such areas of reasoning as mechanical (required for architects and surgeons), interconnected (artists and inventors); narrative (novelists and lawyers), and dynamic (scientists and business pioneers). The Dyslexic Advantage provides the first complete portrait of the dyslexic brain. With much-needed prescriptive advice for parents, educators and dyslexics, The Dyslexic Advantage provides the first complete portrait of dyslexia. Supporting their claims with groundbreaking science and interviews with successful dyslexics and innovative teachers, the authors of this essential book show how the unique strengths of dyslexia can be captured for success at home, at school and at work.

  • Sales Rank: #5301697 in Books
  • Brand: imusti
  • Published on: 2011-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .83" w x 5.98" l, .0 pounds
  • Binding: Paperback
  • 304 pages
Features
  • HAY HOUSE PUBLISHING

Review
The Dyslexic Advantage shows you how to celebrate rather than suffer from your dyslexia. Children don't need to sit at the back of the class, panicking; they can learn to excel The Times

From the Inside Flap

If you ask contractors, engineers, rocket scientists, or even famous mystery novelists if they had trouble with reading in school, an astonishing number will answer: "Yes, how did you know?"


Authors Brock and Fernette Eide know why people in these professions tend to have had difficulties with reading and writing. The cause is simple: their brains are different.� Individuals who have dyslexia, whether it is mild or severe, think uniquely about what they see and learn in their everyday lives, whether it's in a classroom, at a job, or in their own home. �


In this revolutionary book, the Eides use new brain science and their expertise in neurology and learning disorders to explain how individuals with dyslexia not only perceive the written word differently, but also conceive space more intuitively, see connections between unrelated objects, and are able to make great leaps creatively that others simply miss. �


Presenting a variety of case studies and true stories to support the science, The Dyslexic Advantage demonstrates that each individual with dyslexia is unique, and faces specific challenges while, at the same time, experiences remarkable talent and ability.� Carefully explaining how four areas dyslexics excel in appear in the activities of children and adults, the Eides provide useful advice on how to maximize an individual's potential in: material reasoning (used by architects and engineers); interconnected reasoning (scientists and designers), narrative reasoning (novelists and lawyers); and dynamic reasoning (economists and entrepreneurs.)�


Putting emphasis on the advantages of the dyslexic brain rather than the well-trod challenges with reading and writing, the Eides blend advice from successful individuals who learned to excel at "being dyslexic" with findings from their research that parents, educators, and individuals with dyslexia can use to help maximize their dyslexic advantage.


Providing the first complete portrait of dyslexia, the Eides show that it is not a condition people have, but rather a part of who someone is―which can be cultivated as a great strength.

From the Back Cover
Advance Praise for The Dyslexic Advantage

"The Dyslexic Advantage is a paradigm-shifting book that captures the remarkable advantages that come with this different style of thinking. This book should be the first people reach for when they want to learn about what it really means to be dyslexic."―New York Times bestselling novelist Vince Flynn

"Any book that focuses on the benefits of having a dyslexic brain should be celebrated.� So blow the bugles and toss flowers to herald the arrival of The Dyslexic Advantage. This book has some of the best writing on the subject of dyslexia that I have come across. Reading it brought to mind eureka moments." ―Jeanne Betancourt, the author of My Name Is Brain Brian and the Pony Pals series

"How did the two of you know me so well? Anywhere I open your book, clarity falls out." - Henry Winkler, actor and bestselling author of the Hank Zipzer series
�"The authors did a great job explaining dyslexia and really hit the nail on the head! As I was reading, it felt like someone was inside of me writing down my inner most thoughts. Gripping, powerful, and insightful―and for dyslexics, immensely validating."―Nancy Ratey, Ed.M., MCC, SCAC, author of The Disorganized Mind

"A fantastic read for anyone who wants to learn about dyslexia. Brock and Fernette Eide have a knack for explaining complex ideas and scientific work in a simple manner and offering great insights. This is probably the most helpful material ever published on dyslexia...A classic."―Manuel Casanova, M.D., professor, Gottfried and Gisela Kolb Endowed Chair in Psychiatry at the University of Louisville

"This provocative book explores the misunderstood side of dyslexia that is characterized by skill and talent. The authors focus on what dyslexic people do well. This is a must read for parents, educators, and people with dyslexia."---Gordon F. Sherman, Ph.D., Executive Director of the Newgrange School and Education Center and former President of the International Dyslexia Association

Most helpful customer reviews

276 of 279 people found the following review helpful.
Finally - a scientific look at the advantages of dyslexia
By D. A. J.
Now "THIS" is the book I have been waiting for. As a dyslexic myself and the parent of at least one dyslexic (and gifted) child - this book is life changing, especially in terms of the educational outlook for my children. The Eides have done what so many "claim" to do in their books, but never really get there. They show clear, concrete, and proven advantages to the way the brain works for dyslexics, and shows why those advantages have "trade offs" when it comes to learning things such as reading, writing, and spelling. Basically, the way the dyslexic brain works, people with dyslexia tend to be much, much better than average in four particular areas - described as the M.I.N.D. areas. These cover things such as being able to see objects in 3D and manipulate them on ones mind (a great skill for Engineers, designers, builders, etc.), the ability to see advanced and complex connections between things (an amazing skill for systems engineers, entrepreneurs, psychologists, lawyers, etc.), amazing long term memory, etc. While these advantages are amazing, great, needed, and should be utilized to the best of ones ability - these advantages are there because the dyslexic brain is wired in such a way to support them. The down side is this wiring is the most inefficient way to learn the skills of reading, writing, and spelling. While those are true downsides, that doesn't mean dyslexic individuals can't learn to read, write, and spell - most do. The Eides just show a much better route to those skills.
Another BIG thing I love about this book is how they extensively cover accommodations (like speech-to-text software and digital books). In most dyslexic individuals, there will be a point in which one reaches diminishing returns in terms of reading, writing, and spelling - no matter how much intervention they won't get any better than that point. However, that doesn't mean their learning must stop - the proper accommodations will allow these individuals to reach their full potential in life. And surprisingly, the full potential of a dyslexic is actually more "successful" than a non-dyslexic. Dyslexic individuals are over represented in the top tiers among almost all professions - especially the sciences, engineering, and creative fields (writing, acting, art, music, etc.). Yes, dyslexics who struggle with reading and writing turn out to be amazing writers of everything from fiction to fantasy books (and I suppose one accommodation is hiring a good editor who can see past the spelling mistakes to the amazing content).
The last part of the book deals with the best ways of teaching reading, spelling, and writing to dyslexic individuals - from elementary to college to adults in the workplace. The advice and tips are amazing and I plan on incorporating many of them immediately into our homeschooling plans. They also cover proper accommodations depending on the skill and level of the individual. Another important point of this section is to also encourage the strengths of individuals with dyslexia. Again - there is going to be a point of diminishing returns in teaching reading and writing based skills - so also focus on those areas in which dyslexic individuals thrive.
Another area is the best educational options for gifted individuals. Now this will be the area many parents will struggle with. The truth is traditional school environments are NOT set up to accommodate dyslexic individuals. It isn't for lack of want, but many educational institutions just don't fully understand dyslexia for what it is, and what it isn't. As a result, the best fits for dyslexic students (at least for some time in their for educational years) might be special education classrooms (those that focus on education and not so much behavior I am assuming), schools that specialize in teaching dyslexic students, private schools that allow children to work at their own pace (think Sundry or Reggio or Montessori), and finally homeschooling.
The final chapter and another gem of this book is the resources section. It has websites and resources to cover the tips they described in the text.
A lot of thought and and research, and I believe passion and love went into this book. Again, it really will be a life changer for many individuals with dyslexia (heck, there is even a section that covers adult dyslexics in the workplace!)

8 of 8 people found the following review helpful.
A 'Get-Out-of-Jail-Free' card. Finally! The positive of being dyslexic! Updated 06 Sept 2015
By Rugby in 2016!
This book gives specific references & examples to how and why the dyslexic brain processes the way it does. And presents it with its advantages and trade offs. At the end of the book the authors give specific reference and suggestions on what jobs may best suit each or combo of those processing styles (MIND), as well as reading, writing, thriving in high school & college, and so on.
For myslef, after reading this book, I felt like I finally got my 'get out jail free card'. It's like I was interviewed for the book along with these other amazing people who have created wonderful lives for themselves using the advantages of their dyslexic processing brains. I have yet to read a better book that so positively and specifically demonstrates exactly how I view and experience the world, as well as the struggles of explaining what that 'looks' like and why certain things 'just don't work for me'. Despite the typical struggle of school, I have always felt like being dyslexic WAS an advantage but didn't have the verbage to express why/how. Now with this fabulous book as reference, I have access to the comparatives needed to express it / the differences of processing styles. (An example, viewing things in 3D while non-dyslexic processing brains view things in 2D. And so on)
And the best part of this book, in my opinion, it presents 'being dyslexic' in a postiive light with the 'trade offs' being secondary, but also workable. All those years of hasty judgements, unkind/cruel words, and misunderstood diagnosis swept away after reading this book.
I've purchased two more copies. One for my wonderful Viiolin instructor and the other for a family member who's 5 year old son may also have the same Dyslexic Advantage.
With Gratitude to the Eide's for their work and interviews & to all other trailblazers assiting with bringing new light to the dyslexic processing mind.

UPDATED: 06 Sept 2015
As I mentioned towards the end of my review I purchased a copy for my Violin instructor. She's a saint by all terms as she's patiently worked with me for the past few months, using the info in this book, (as well as her own skill sets of - observation, listening to my feedback & adapting to my 'way' of understanding) - to help me create a 'sheet music' version of the songs I am learning because I can't read the music. The best way I can describe it is if someone were to have vertigo and then try and look at the sheet music. That, and I've asked around and looked on line. I've yet to find any info for/about sheet music for dyslexics. So we are establishing our own based on M. I. N. D. and her musical knowledge.
Instead of notes we created a format using colored paper and symbolism for bow strokes and finger position much like one would use a ledger for reading a Thomas Brother Map book. This works comfortably for me from my years of truck driving. I know each of us is different for the way our minds process but I have found this book such a great reference for adapting otherwise almost impossible ways of acheiving certain goals - like playing the violin.
Again with Gratitude, I submit this updated review.

64 of 66 people found the following review helpful.
The best resource so far!
By David
I'm 39 years old and ran my own landscaping business for 20
years. I all ways had problems with reading, writing and math. I failed the sixth grade and was sent off to boarding school. Unfortunately witih the bad economy I lost my business. Now it was time to face my demands once again. I tried going back to school to improve my skills, for some reason I thought
Things would be different. They weren't.

To make a long story short I've been through tons of testing over the years. They all said one thing, that I was lazy. I was tested again and was diagnosed as having dyslexia. I bought this book soon afterwards. It was one of the best resources I've come across yet. I found myself in so many instances. I think this book would be positive for anybody with this problem.

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Kamis, 02 September 2010

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  • Published on: 1990-06
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Paperback
  • 59 pages

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Selasa, 31 Agustus 2010

[B389.Ebook] Free PDF Building Beehives For Dummies

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Building Beehives For Dummies

  • Published on: 1600
  • Binding: Paperback

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27 of 27 people found the following review helpful.
Typical "For Dummies" Perfection
By H. Erickson
This book covers it all and leaves no stone unturned, which is typical of any "For Dummies" book. Keep in mind this book is about the planning, building, functions, and construction of beehives. This book is NOT about beekeeping in general, as the title should tell you, but still--take note!

If you are a beekeeper who would like to learn how to build your own hives, or if you are a carpenter or craftsperson who'd like to make money making hives for beekeepers, then this is an excellent resource for you. We haven't been keeping bees for too long, but we've learned that the hives and equipment can add up! We frequently search Craigslist and other sources for handmade hives and accessories. Anyone learning to build beehives should enjoy their profits, as beekeeping is a growing hobby and many beekeepers are in need.

Or, if you'd simply like to build one or two hives for yourself, this is still a valuable resource. The book covers several styles of hives for construction, such as the Langstroth and a top bar hive and an observation hive. There are probably many creative hives out there to be discovered, this book covers several of the more common.

The diagrams and images are clear and helpful in understanding hive construction and function. The book also covers many common hive accessories and how to construct them, such as top feeders, hive stands, solar wax melters (that one is new to us!), and frames. Like I said, no stone has been left unturned. If you are interested in hive construction, look no further.

This is probably the 2nd book I'd say is a must have for beekeepers, the first being The Beekeeper's Bible, which has been our favorite resource. For a beekeeper, even if you're not going to end up building a hive, I think you can learn a few things from this book. It's worth checking out! If you have any questions, feel free to ask them in the comments and I'll try and answer promptly. Enjoy!

0 of 0 people found the following review helpful.
Good book. You will only use a tenth of ...
By Lori Burris
Good book. You will only use a tenth of it but it gives you what you need to build hives. It gets a little silly at times with explanations any person should know, but then again, it's for dummies....

0 of 0 people found the following review helpful.
Interesting but rather impractical.
By Rockytop
Interesting but impractical for most people. Commercially available equivalents cost less than the materials required for most items in this book.

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Jumat, 27 Agustus 2010

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Ya no somos tan jovenes (Spanish Edition), by Mary Ann Geeby

Ana hab�a llegado a ese momento de su vida en que una sabe que ya todo ir� bien, que nada cambiar�. Despu�s de m�s de 20 a�os junto a Jorge, despu�s de haber superado crisis y haber llegado a la madurez, comprende que esto es la felicidad, pues est� “superenamorada” de �l. De modo que decide centrarse en su trabajo con la certeza de que nada nuevo ocurrir�. O tal vez s�…

  • Sales Rank: #16931969 in Books
  • Published on: 2015-09-07
  • Original language: Spanish
  • Dimensions: 9.00" h x .46" w x 6.00" l,
  • Binding: Paperback
  • 204 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Excelente novela!!
By FrankSpoiler
Comentario a Mary Ann

He de reconocer que no soy dado a la er�tica ni aunque esta sea rom�ntica, y no porque no haya le�do kilos y kilos de ellas en mi juventud (o precisamente por eso). El caso es que he de reconocer que me ha costado el “pillarla” y reconozco m�s a�n, que lo hice porque una amiga me la recomend� (y porque me han asegurado que es una excelente escritora). Su novela “YA NO SOMOS TAN J�VENES” me lo ha confirmado.
Por esa raz�n me decid� y… �joder, ya no pude parar de leer! Esta Mary Ann es, adem�s de rom�ntica, una excelente escritora que te da lo m�ximo en cada cosa que escribe, y, claro, en su primera novela no iba a ser menos. Soy sincero (qu� digo sincero) MUY SINCERO si os digo que esta novela me ha encantado, tanto que la pill� esta ma�ana (no har� ni dos horas) y me la he acabado de un tir�n. Me pusieron de apellido spoiler y… ejem, no me lo pusieron por casualidad, as� que, no os voy a decir mucho de su contenido salvo que, os aseguro que no os vais a aburrir y por supuesto tampoco a escandalizar, es un erotismo d�ctil, marcadamente rom�ntico y que a los lectores y lectoras sensibles les va a encantar (me ha entusiasmado a mi y soy de todo menos rom�ntico). En definitiva, muy recomendable para estas t�rridas tardes de verano delante de una buena playa, piscina o tranquilamente sentados en tu c�modo sof� y un buen aparato de aire acondicionado en marcha a tope.

0 of 0 people found the following review helpful.
"Ya no somos tan jovenes" de Mary Ann Geeby. ...
By Lili L�pez
"Ya no somos tan jovenes" de Mary Ann Geeby. Tard� en llegar a ella pero al fin la pude leer. Cre� que me iba a encontrar con una historia donde los protagonistas ten�an problemas y todo el teje maneje que hac�an para salir adelante, pero... �oh, sorpresa! En una trama muy actual, hay planteamientos que m�s de una se podr�a hacer en el transcurso de los a�os de convivencia con la pareja... o la falta de ella. Ana podr�a llegar a ser desesperante, haci�ndose ver, en algunas situaciones, m�s como una adolescente insegura que una mujer es sus 40's, pero igual se le entiende y justifica por su historia. De Adri�n qu� te platico, todo correcto y no queriendo meterse donde no lo llaman, a�n cuando se muere por intentarlo. Buena lectura, se las recomiendo.

0 of 0 people found the following review helpful.
UNA HISTORIA REAL COMO LA VIDA MISMA
By BEATRICE PINTO
UNA HISTORIA QUE ME SEDUJO DESDE. LA PRIMERA ORACI�N. .. ES QUE ANA Y SUS VIVENCIAS EXISTEN EN TODAS LAS CIUDADES DEL MUNDO ... MUJERES CON SED DE VIVIR AGOBIADA DENTRO DE MATRIMONIOS EST�RILES , FR�OS Y SIN ESPERANZA ALGUNA DE CAMBIO .
UNA MUJER QUE A SUS 48 A�OS TODAV�A SE PREOCUPA POR LO QUE PIENSEN LOS DEM�S Y NO EN SUS PROPIAS NECESIDADES.
ME A ENCANTADO LA PICARDIA SEXUAL DE ANA Y ADRIAN ME VE�A A MI MISMA, TENGO 46 Y QUE GENIAL SER�A UN COMPA�ERO COMO ESTE .
DELICIOSA HISTORIA ROM�NTICA MUY ACTUAL, MUY MODERNA CON UNA FRESCURA F�CIL DE LEER .
AS� QUE MUY RECOMENDADA Y LO MAS IMPORTANTE TE OBLIGA A REFLEXIONAR EN ALGUNOS PUNTOS DE TU VIDA SEXUAL.

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Jumat, 06 Agustus 2010

[Z714.Ebook] PDF Ebook Mission Unstoppable, by Les Brown & Dr. George Fraser

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Mission Unstoppable, by Les Brown & Dr. George Fraser

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Mission Unstoppable, by Les Brown & Dr. George Fraser

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Mission Unstoppable, by Les Brown & Dr. George Fraser

Each and every one of us has a mission we were born to fulfill. In their game-changing new book, Mission Unstoppable, renowned visionaries Les Brown and Dr. George Fraser share inspirational stories and wisdom from more than two dozen successful business leaders who answered their calling and stayed the course.

Along with their co-authors, Brown and Fraser reveal how to:

  • Find your true path, even if you're afraid to walk it.
  • Take a chance, even if the odds are stacked against you.
  • Raise your voice, even if the naysayers are loud and numerous.
  • Fight for your vision, even if you stand alone.
  • Succeed, even if you've failed more times than you can count.

If you have a dream, a mission, or a goal that at times seems impossible to realize, Mission Unstoppable is the book that will help you achieve it. The world is waiting. The time is now.

ABOUT THE AUTHORS

Les Brown
One of the world's most renowned motivational speakers, Les Brown is a leading authority on achievement, energizing audiences as large as 80,000 to step beyond their limitations and into their greatness. Mistakenly labeled "educable mentally retarded" in elementary school, Brown would eventually rise above his position as a sanitation worker to become a broadcast station manager, political commentator and a multi-term State Representative in Ohio.

Addressing audiences from Denmark to Dubai, from Canada to the Caribbean, Brown received the National Speakers Association's coveted Council of Peers Award of Excellence (CPAE) and the Golden Gavel Award for achievement and leadership in communication, and was voted one of the Top Five Outstanding Speakers by Toastmasters International.

Winner of a Chicago-area Emmy® for his unsurpassed fundraising pledge drive for PBS (Public Broadcasting System), Brown is the author of It's Not Over Until You Win: How to Become the Person You Want to Be-No Matter What the Obstacle, Up Thoughts for Down Times, and co-authored Fight for Your Dreams and Mastering the Art of Success.

Dr. George Fraser
Named one of the "Top 50 Power Brokers in Black America" by UPSCALE Magazine, Dr. George Fraser is one of the foremost authorities on economic development, networking and building effective relationships. Growing up on the streets of New York with little hope and vision for the future, Dr. Fraser defied expectations and paid his way through Dartmouth College mopping floors on the midnight shift at LaGuardia Airport. He was later awarded an Honorary Doctorate Degree of Humane Letters from Jarvis Christian College.

Dr. Fraser is the author of four critically acclaimed books, including Success Runs In Our Race: Complete Guide to Effective Networking in the African American Community and Race For Success: The Ten Best Business Opportunities for Blacks In America. He is also the publisher of the award-winning SuccessGuide Worldwide: The Networking Guide to Black Resources.

Chairman and CEO of Frasernet, Inc., Dr. Fraser is the founder of the annual PowerNetworking Conference, where thousands of Black professionals, business owners, and community leaders gather learn the art and science of networking, entrepreneurship and wealth creation.

  • Sales Rank: #814199 in Books
  • Published on: 2014-11-12
  • Number of items: 1
  • Binding: Paperback
  • 224 pages

Most helpful customer reviews

4 of 4 people found the following review helpful.
This book was a very insightful read! Les Brown ...
By Ed Keaton
This book was a very insightful read! Les Brown and Dr. Fraser have set a bar which a lot of motivational writers should follow. For all those who believe in following their dreams and having the courage and the insight to do so, then my friends, this book is for you!

1 of 1 people found the following review helpful.
Inspirational Book - Definitely recommend
By Stacy Ross
I enjoyed reading this book as I really like self development books and this one had many good perspectives and points of wisdom. There are several contributing authors and they each had an important insight. I would recommend it.

1 of 1 people found the following review helpful.
AMAZING STORIES
By Paul L. Dixon
Mission Unstoppable is filled with numerous inspiring stories! A great read for anyone who needs motivation and a dose of positivity in our challenging world.

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Senin, 26 Juli 2010

[Z654.Ebook] Download PDF Profit from Software Ecosystems, by Karl Popp, Ralf Meyer

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Profit from Software Ecosystems, by Karl Popp, Ralf Meyer

This book is about ecosystem mechanics and how to generate revenue through ecosystems and partnerships in the software industry. Topics include: economic foundations, value chains, business and partnering models as well as examples from Google, Microsoft, SAP, OpenSource among many others. Preface by Karl-Heinz Streibich, CEO of Software AG and Executive Member of BITKOM, the German Federal Association for IT, Tele-communications and New Media on "Software Clusters". Industry Comments: Thomas Koulopoulos, Founder and CEO of Delphi Group, author of multiple bestselling books on IT and business trends, futurist, opinion leader www.TKspeaks.com "Complexity and scale of the software industry is daunting. Partnering in this maze of players and relationships is like climbing Everest without a guide. This book is your GPS to the software ecosystem. Popp and Meyer did a great job distilling and explaining essential principles, such as the software industry value chain, many types of business models, and how all these can be leveraged to help your business grow and thrive. This book is a must read for anyone trying to navigate the chaos of the software landscape!" Franz Baljer, President of the International Association for SAP Partners www.ia4sp.org and SAP Alliance Manager at T-Systems."This book helps people in our industry since it provides deep insight into partnering and alliance management. We are proud that knowledge and experiences of our members have contributed to this book".

  • Sales Rank: #1383441 in Books
  • Brand: Brand: Books on Demand
  • Published on: 2010-08-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .51" w x 7.44" l, .97 pounds
  • Binding: Paperback
  • 242 pages
Features
  • Used Book in Good Condition

About the Author
Dr. Karl Popp, www.drkarlpopp.com has extensive knowledge and experience in the IT industry and is member of the SAP AG corporate development team.

Most helpful customer reviews

3 of 4 people found the following review helpful.
Useful for gaining quick insight into software ecosystems
By Remy L. Jansen
This new book is an exciting release in the software ecosystem arena. It delves deep into the different issues surrounding software ecosystems, such as business models, APIs, partnership models, and many others. Though the book is most appropriate for business oriented people, even academics, students, and business minded developers will find useful tips and tricks for making their software ecosystem more successful.

The book is easy to read and especially suitable for people interested in the domain.

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Minggu, 25 Juli 2010

[U842.Ebook] Download PDF Seduce Your Customers: An Entrepreneur's Guide to Marketing, by Kerry Szymanski

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Seduce Your Customers: An Entrepreneur's Guide to Marketing, by Kerry Szymanski

Believe it or not, marketing is a lot like dating. In this witty and accessible book, aspiring entrepreneurs will find an innovative new model for marketing success… one that parallels the stages of romantic relationships. Fashioned around “The Dating Lifecycle Curve,” Seduce Your Customers will show you how to develop highly successful marketing strategies. Learn how to attract new customers during the “Love at First Sight” phase; how to avoid an “Affair” or a “One-Night Stand”; and how to live happily ever after in a blissful “Marriage” with your most loyal customers. Seduce Your Customers provides you with tools to: • Identify and attract your target customer • Increase sales by boosting retention rates • Implement effective loyalty programs • Study your competition to prevent the dreaded “affair” • Analyze your own business to avoid customers “divorcing” your brand • Manage your overall marketing efforts more efficiently

  • Sales Rank: #890031 in Books
  • Published on: 2014-03-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .46" w x 5.50" l, .52 pounds
  • Binding: Paperback
  • 200 pages

About the Author
Kerry Szymanski has over twenty years of industry experience and is a sought-after speaker on marketing, social media, strategic planning and entrepreneurship. She is the president of Kerry Communications, a professional marketing firm, and an award-winning professor of Fashion Merchandising at the Art Institute of Fort Lauderdale. She holds an MBA from the University of Oregon and a BA from Syracuse University. She lives in Fort Lauderdale, Florida.

Most helpful customer reviews

1 of 1 people found the following review helpful.
The Best Business Perspective Ever!
By retha wright
This book is beyond phenomenal and I would highly recommend it to anyone who either has a business already or is thinking of starting up a new business. I am currently the owner of an women's online retail store and I'm glad to say that this book has revolutionized my outlook on creating customer loyalty and has forever changed the way I choose to conduct business moving forward.

1 of 1 people found the following review helpful.
Great Read
By Steven L.
I really enjoyed reading this book. It was informative and an easy read. The way the author compared business relationships with clients to "dating" is a very clever and it made me realize - wow this is so true. Nice tips to help me I'm developing my business in this very competitive working environment. And the cover of the book is quite seductive!

0 of 0 people found the following review helpful.
This book was on-point!!!
By Elyse Lombardi
I was unsure about it at first, since there are hundreds of marketing books on Amazon to choose from, but what made me buy "Seduce Your Customer" was the fact that its directed towards entrepreneurs who are just starting out and don't have tons of money, or time, to spend on marketing. The techniques mentioned in this book are not only understandable but easy to execute. Plus, as a single person, the dating equation made it one of the more fun and entertaining books to read, unlike other boring marketing books out there, so a def plus.

Lastly, this book made me FEEL CONFIDENT in my decision to move forward with developing and marketing my company, a feeling that doesn't always come so easy in business. Well worth the money. BUY IT! I hope this review helps others out there. Good Luck!

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